Insight Library
Why the pandemic means new customer communication opportunities for insurers
Before the pandemic struck, I wrote a number of articles that highlighted the need for better customer communication in the insurance industry. Various studies have shown that insurers generally communicate less frequently than their customers would like. What’s more, the information provided is often not as helpful as it could be.
Building insurance business & profits through effective customer communication in the digital age
Learn why personalised customer communication is the future of insurance marketing in the digital age and how digital channels boost the potential for personalised communication with insurance customers.
How effective customer communication can unlock the great hidden value in your insurance customer base
Learn why customers want their insurance companies to communicate more with them, and why many insurers still don’t deliver.How effective customer communication can boost insurance sales AND improve customer retention on existing policies held.