Insight Library
Insurers: In the digital age, effective customer communication can be even more profitable than before
Relevant, personalised communication with existing customers can be highly profitable for insurance companies.
Using Precision Insurance to increase RoE on your traditional life portfolio by 0.5-1% per annum – and maximise customer value across the business.
Insurance companies around the world are increasing their focus on existing customers to maintain and build profitability.
Life insurers: Your existing customers are vital for long-term profitability
The latest “sigma” research report from Swiss Re* throws new light on the importance of existing customers for the long-term profits of life insurance companies.