Insight Library

How “business as usual” communications can deliver profitable new sales and boost customer retention for insurance companies around the world

Since 2005, Riverside has developed and implemented successful customer communication programmes – working with dozens of insurance companies on 5 different continents.

Insurers: How the next best offer can help you build sales and boost persistency

Selling again to an existing customer is generally easier and less costly than selling for the first time to a new prospective customer.

And for insurance companies, selling more to existing customers can also have a positive effect on persistency – often a vitally important factor for profitability.

Effective customer communication for insurance companies. More essential than ever before in a post-pandemic world

At last, there are tentative signs in some countries that the worst days of Covid-19 could be behind us.  Restrictions on personal freedoms are certainly becoming less onerous and people are slowly moving in the general direction of previous norms.