Insight Library
How to create profitable upgrade offers for your existing insurance customers – with little or no product development
At Riverside, we help insurance companies around the world make additional sales to their existing customers – in a way that also measurably reduces lapse rates on existing policies held.
This boosts profits for the insurers we work with and delivers valuable additional protection to their customers.
Insurers: How the next best offer can help you build sales and boost persistency
Selling again to an existing customer is generally easier and less costly than selling for the first time to a new prospective customer.
And for insurance companies, selling more to existing customers can also have a positive effect on persistency – often a vitally important factor for profitability.
If traditional insurance companies won’t communicate effectively with their customers… who else will?
Tomorrow’s industry leaders could include some different but familiar names.
Uncertainty still prevails around the pandemic and its future impact on businesses of all kinds – including insurers.
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