Insurers: How you can delight your agents and intermediaries – using targeted customer communication
Often, insurers were concerned that proactive contact with any of the intermediary’s clients would inevitably damage their relationship with that intermediary, especially if the contact involved any kind of selling. But the fact is customers welcome relevant, helpful contact direct from their insurance company – especially when the contact includes an offer of further insurance cover that’s valuable and tailored to the individual.
Insurance companies: Could you reduce policy lapse rates by 12%-30% through customer communication?
It’s often said that the key to every successful relationship is good communication. And that certainly includes relationships between companies and their customers.
Insurers: In the digital age, effective customer communication can be even more profitable than before
Relevant, personalised communication with existing customers can be highly profitable for insurance companies.