Insurance companies: Could you reduce policy lapse rates by 12%-30% through customer communication?
It’s often said that the key to every successful relationship is good communication. And that certainly includes relationships between companies and their customers.
Insurers: In the digital age, effective customer communication can be even more profitable than before
Relevant, personalised communication with existing customers can be highly profitable for insurance companies.
Life insurers: Your existing customers are vital for long-term profitability
The latest “sigma” research report from Swiss Re* throws new light on the importance of existing customers for the long-term profits of life insurance companies.