Insight Library
Behavioural Economics: driving revolutionary results for the insurance industry
As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value. But as consumers, there’s a degree of irrationality in every choice we make. That’s why insurance, despite being based on such rational principles, often has to be “sold and not bought” – as the old adage goes.
Building insurance business & profits through effective customer communication in the digital age
Learn why personalised customer communication is the future of insurance marketing in the digital age and how digital channels boost the potential for personalised communication with insurance customers.
How effective customer communication can unlock the great hidden value in your insurance customer base
Learn why customers want their insurance companies to communicate more with them, and why many insurers still don’t deliver.How effective customer communication can boost insurance sales AND improve customer retention on existing policies held.
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