Building insurance business and profits through effective customer communication in the digital age
- Why personalised customer communication is the future of insurance marketing in the digital age.
- How digital channels boost the potential for personalised communication with insurance customers – and help to generate new data streams to sharpen targeting and effectiveness.
- How relevant, timely communication can boost insurance sales AND improve customer retention on existing policies held.
- How to get started in delivering effective customer communications that build sales, customer retention and intermediary loyalty.