If traditional insurance companies won’t communicate effectively with their customers… who else will?
Tomorrow’s industry leaders could include some different but familiar names.
Uncertainty still prevails around the pandemic and its future impact on businesses of all kinds – including insurers.
Why the pandemic means new customer communication opportunities for insurers
Before the pandemic struck, I wrote a number of articles that highlighted the need for better customer communication in the insurance industry. Various studies have shown that insurers generally communicate less frequently than their customers would like. What’s more, the information provided is often not as helpful as it could be.
Building customer retention in insurance through personalised customer communication
For decades, insurers have known that it’s generally more profitable to allocate funds to retaining existing customers than to acquiring new ones.