Why the pandemic means new customer communication opportunities for insurers
Before the pandemic struck, I wrote a number of articles that highlighted the need for better customer communication in the insurance industry. Various studies have shown that insurers generally communicate less frequently than their customers would like. What’s more, the information provided is often not as helpful as it could be.
Building customer retention in insurance through personalised customer communication
For decades, insurers have known that it’s generally more profitable to allocate funds to retaining existing customers than to acquiring new ones.