Insight Library

Insurance companies: Your customers are giving you new opportunities to communicate and sell EVERY DAY

Recent articles that I have written explore the fact that many insurance customers positively want to receive more communication from their insurance providers and welcome it when it comes.

After all, insurance is important. 

How better communication can lead to better customer data for insurance companies

In a recent article, I discussed how customers positively want to receive more frequent communications from their insurance companies.

That’s a surprising finding to many. After all, insurance is not generally considered to be one of the high interest consumer categories.

Insurance companies: Are you keeping too quiet to keep your customers happy?

Let’s face it. People don’t enjoy paying insurance premiums. For protection insurance – such as term life, critical illness or accident cover, they clearly see their money going out each month or year.  But it’s so easy for them to overlook the value they get in return for that money.