Insight Library

How to create profitable upgrade offers for your existing insurance customers – with little or no product development

At Riverside, we help insurance companies around the world make additional sales to their existing customers – in a way that also measurably reduces lapse rates on existing policies held.

This boosts profits for the insurers we work with and delivers valuable additional protection to their customers.

Building customer retention in insurance through personalised customer communication

For decades, insurers have known that it’s generally more profitable to allocate funds to retaining existing customers than to acquiring new ones.