Insight Library

Insurers: How the next best offer can help you build sales and boost persistency

Selling again to an existing customer is generally easier and less costly than selling for the first time to a new prospective customer.

And for insurance companies, selling more to existing customers can also have a positive effect on persistency – often a vitally important factor for profitability.

Effective customer communication for insurance companies. More essential than ever before in a post-pandemic world

At last, there are tentative signs in some countries that the worst days of Covid-19 could be behind us.  Restrictions on personal freedoms are certainly becoming less onerous and people are slowly moving in the general direction of previous norms.

Building customer retention in insurance through personalised customer communication

For decades, insurers have known that it’s generally more profitable to allocate funds to retaining existing customers than to acquiring new ones.