How better communication can lead to better customer data for insurance companies
In a recent article, I discussed how customers positively want to receive more frequent communications from their insurance companies.
That’s a surprising finding to many. After all, insurance is not generally considered to be one of the high interest consumer categories.
Insurance companies: Are you keeping too quiet to keep your customers happy?
Let’s face it. People don’t enjoy paying insurance premiums. For protection insurance – such as term life, critical illness or accident cover, they clearly see their money going out each month or year. But it’s so easy for them to overlook the value they get in return for that money.
Insurance companies: An unexpected way to delight your agents and intermediaries – whilst boosting sales and customer retention
After a customer is introduced to an insurance company by an intermediary, such as an agent, broker or IFA, – what are the roles of the company and the intermediary in managing communications with that customer?