Building customer retention in insurance through personalised customer communication
For decades, insurers have known that it’s generally more profitable to allocate funds to retaining existing customers than to acquiring new ones.
Insurers: Is digital the only choice now for successful customer communication?
There’s no doubt that the pandemic would have been even more disruptive for the insurance industry had it happened before digital communication.
Behavioural Economics: driving revolutionary results for the insurance industry
As insurance professionals, we tend to view the world rationally. To a large extent, our industry is based on carefully measuring risk and presenting product benefits using sound empirical value. But as consumers, there’s a degree of irrationality in every choice we make. That’s why insurance, despite being based on such rational principles, often has to be “sold and not bought” – as the old adage goes.