Life insurers: Your existing customers are vital for long-term profitability
The latest “sigma” research report from Swiss Re* throws new light on the importance of existing customers for the long-term profits of life insurance companies.
Insurance companies: Your customers are giving you new opportunities to communicate and sell EVERY DAY
Recent articles that I have written explore the fact that many insurance customers positively want to receive more communication from their insurance providers and welcome it when it comes.
After all, insurance is important.
How better communication can lead to better customer data for insurance companies
In a recent article, I discussed how customers positively want to receive more frequent communications from their insurance companies.
That’s a surprising finding to many. After all, insurance is not generally considered to be one of the high interest consumer categories.