Insurers: In the digital age, effective customer communication can be even more profitable than before
Relevant, personalised communication with existing customers can be highly profitable for insurance companies.
Life insurers: Your existing customers are vital for long-term profitability
The latest “sigma” research report from Swiss Re* throws new light on the importance of existing customers for the long-term profits of life insurance companies.
Insurance companies: Your customers are giving you new opportunities to communicate and sell EVERY DAY
Recent articles that I have written explore the fact that many insurance customers positively want to receive more communication from their insurance providers and welcome it when it comes.
After all, insurance is important.